Times Square is more than just the neon-lit crossroads of the world; it is a commercial powerhouse that never sleeps. For visitors and locals alike, the district offers a shopping experience that ranges from massive flagship electronics stores to niche candy emporiums. Understanding the landscape before you arrive can save you time and ensure you find exactly what you are looking for, whether that is a last-minute souvenir or a luxury handbag.
Navigating the retail scene here requires a strategy. The area spans several blocks and is almost always crowded, making spontaneous wandering both exciting and exhausting. Knowing which stores offer unique experiences, versus those that can be found at any suburban mall, helps you prioritize your itinerary. This guide focuses on the retail destinations that provide the most value, variety, and distinctly New York flair.
Many of the stores in this district are record-breakers or industry leaders in terms of square footage and inventory. You will find locations that operate 24 hours a day, houses dedicated entirely to a single toy brand, and multi-level complexes designed to be as entertaining as they are commercial. These are not just places to buy goods; they are attractions in their own right, often featuring interactive displays and exclusive merchandise.
However, the density of options can be overwhelming. The best shopping strategy involves mixing the iconic mega-stores with smaller specialty shops that offer unique souvenirs or local flavors. By balancing these two types of retail experiences, you can avoid the trap of buying generic items and instead curate a collection of goods that truly represents the energy and culture of New York City.
The following list covers the most significant and useful retail destinations currently operating in the heart of the Theater District. Whether you are looking to update your wardrobe, find the perfect gift, or simply escape the heat for a few minutes of air-conditioned browsing, these locations offer the best the area has to offer.
Here are the 15 best shopping stores you should visit in Times Square.
Line Friends New York Times Square Store

| Address | 1515 Broadway, New York, NY 10036 |
| Maps | Click here |
| Website | Click here |
| Opening Hours | Monday: 10:00 AM – 10:00 PM
Tuesday: 10:00 AM – 10:00 PM
Wednesday: 10:00 AM – 10:00 PM
Thursday: 10:00 AM – 10:00 PM
Friday: 10:00 AM – 11:00 PM
Saturday: 10:00 AM – 11:00 PM
Sunday: 10:00 AM – 11:00 PM |
| Phone | (646) 590-2463 |
Elisabeth Tolentino★★★★★
absolutely adorable!!! the store was super clean and well organized and it had soooo so much bt21 merch, some new jeans (a lot was on sale) and some ateez stuff (there was a display but it might be temporary). super happy with my purchases and had a good experience! (sorry it’s mostly pics of the new jeans sections)
Jessica Border★★★★★
BTS/Ateez fans, that is disney world!! GO GO GO and you will spend lots of money and have no regrets, trust me! Everything is adorable and the staff is super friendly!
Ivy Shen★★★★★
It’s a super nice shop, mostly kpop, and more than half of the shop is BTS, and there’s a lot of newjeans. There’s photoism, acrylic stands, plushies, keychains, merches, patches, and a lot more. I came for IVE though and unfortunately there’s only a few in there.
Damelia Bowen★★★★★
This store is really cute they sell alot of different gift items and there's plenty of places in the store to take selfie. They have a signed memorabilia from the k pop group BTS and they have other Korean group posted on the walls. They are doing a pop up with the skincare company Soko Glam selling some of the best k beauty products on the market for a limited time. The staff was pretty knowledgeable and friendly about the skincare products too. The store is located in the middle of times square so its central to any transportation going to midtown
The Pirate Penguin★★★★★
This store has so many adorable items at reasonable prices. Located right in Time Square, it easy to get to and you won't leave disappointed.
Hudson Yards

| Address | 20 Hudson Yards, New York, NY 10001 |
| Maps | Click here |
| Website | Click here |
| Opening Hours | Monday: 10:00 AM – 8:00 PM
Tuesday: 10:00 AM – 8:00 PM
Wednesday: 10:00 AM – 8:00 PM
Thursday: 10:00 AM – 8:00 PM
Friday: 10:00 AM – 8:00 PM
Saturday: 10:00 AM – 8:00 PM
Sunday: 11:00 AM – 7:00 PM |
| Phone | (646) 954-3155 |
Fan Fro★★★★★
Yes, Yes, YES!!!! The mall is surrounded by beautiful, artistic displays and buildings; has amazing stores, super high-end Cartier, ALO, Louis Vuitton, Rolex, etc fabulous shops and it is the start of the HIGHLINE, which is a fabulous old railway walk to see all of the buildings up close and personal with lots of art displays that change on a regular basis. I HIGHLY recommend on a beautiful day, park at the mall, take a walk down the highline as well as lunch, some shopping on the front or back end of the beautiful highline Walk. Take a stop at the Whitney museum where folks under 25 get admission for free (at least for us at that point, not sure if it was a special, so call to confirm.)
Colleen Elizabeth★★★★★
Hudson Yards is one of my favorite spots in New York City, consistently beautiful, welcoming, and surprisingly easy to enjoy at any time of day.
Whether you’re visiting the city or you live here, the Shops at Hudson Yards are a must-see. They balance luxury and accessibility in a way most indoor shopping centers don’t. You’ll find everything from Dior and Louis Vuitton to Zara and H&M, plus great cafés, bakeries, and places to sit and unwind.
The design itself is stunning, especially during the holidays. The lights, the scale, the views from each level, it always feels like a curated experience, not just a mall. It’s also a perfect indoor activity for cold or rainy days, and a great place to grab coffee in the morning when the stores are just opening.
A quick tip: if the first-floor restrooms are busy, take the escalator up. There are plenty of clean, quiet restrooms on the upper levels with little to no waiting.
Outside, you can walk over to the Vessel, the backyard plaza, and the waterfront. On clear days you can even catch helicopters passing over the river, all of it feels cinematic.
Hudson Yards is also conveniently located near Times Square and Midtown West, so it’s easy to fit into any itinerary. Whether you’re shopping, meeting friends, grabbing a bite, or exploring, it’s a place I always recommend.
Kirsty★★☆☆☆
We went to the edge to watch the sunset, we left before it happened as there was so many people!!
Wouldn’t really say it was a great immersive experience they cram you into a lift, there’s a few shiny objects here and there. I dunno, definitely feel I wasted $120.
The view was amazing though!
suryam surya★★★★★
Hudson Yards is a modern, upscale destination with striking architecture and a sleek atmosphere. The Vessel and Edge observation deck are standout attractions, offering unique views of the city. It’s clean and well-designed, though a bit pricey and feels more commercial than classic NYC.
you can check out of the area take photos outside by the vessel visited edge
around the holidays it is specially worth stopping by because the Christmas decorations and lights outside look very ascending on firstive
that being said in my opinion Hudson yard is not a big deal social media makes it look away more impressive than it feels in the real life it is beautiful clean and modern
this is fun and interesting to do once although is I still think one more Observatory is a better overall experience
Karina Turgut★★★★☆
Hudson Yards is not a place I personally visit often, but anytime I have friends visiting NYC from out of town, it always ends up being a must-stop.
It’s honestly a great starting point for a classic “modern NYC” itinerary: you can check out the area, take photos outside by the Vessel, visit Edge (which is definitely a fun experience if you’re into observatories), and then walk the High Line all the way to Chelsea Market while exploring the Meatpacking District. Around the holidays, it’s especially worth stopping by because the Christmas decorations and lights outside look very aesthetic and festive—perfect for tourists or first-time visitors.
That being said… in my opinion, Hudson Yards is not a big deal. Social media (Instagram/TikTok) makes it look way more impressive than it feels in real life. It’s beautiful, clean, and modern, but it’s not somewhere I’d spend two hours just hanging out. More like a quick iconic stop (especially for photos and sightseeing).
The Edge is fun and interesting to do once, although I still think One World Observatory is a better overall experience. But if you’re already here, it’s absolutely worth adding it to your plan.
One thing I do love about Hudson Yards is how convenient everything is: there are many places to eat, lots of shopping options, and the subway access is excellent (the 7 train is right there and you can even enter it from inside the mall, which is super convenient in winter). There’s also usually a taxi stand nearby, which is helpful—on a freezing day, we ended up taking a taxi instead of walking the High Line.
It’s also close to other great spots like the Whitney Museum, and it can be a really useful shopping stop too. For example, it was the only place where my friends were able to find Meta Ray-Ban glasses in a proper showroom (we couldn’t find them in Best Buy or other stores we tried around the city).
Overall: I wouldn’t call it a hidden gem, but it’s a polished and convenient NYC stop that works really well for visitors—especially as the beginning of a High Line/Chelsea itinerary.
Macy's

| Address | 151 W 34th St., New York, NY 10001 |
| Maps | Click here |
| Website | Click here |
| Opening Hours | Monday: 10:00 AM – 9:00 PM
Tuesday: 10:00 AM – 9:00 PM
Wednesday: 10:00 AM – 9:00 PM
Thursday: 10:00 AM – 9:00 PM
Friday: 10:00 AM – 10:00 PM
Saturday: 10:00 AM – 10:00 PM
Sunday: 11:00 AM – 9:00 PM |
| Phone | (212) 695-4400 |
Bran★★★★★
⭐️⭐️⭐️⭐️⭐️
Macy’s is more than just a department store—it’s truly an iconic part of the city and an experience all on its own. Every visit feels special, whether you’re shopping for something specific or just browsing through their incredible selection. The store is always clean, well-organized, and filled with high-quality products ranging from clothing and home goods to beauty and everything in between.
What really stands out is the level of customer service. The staff are friendly, helpful, and always willing to go the extra mile to make sure you find exactly what you’re looking for. It’s that kind of attention that keeps people coming back.
But what makes Macy’s truly unique is everything they do beyond retail. They play such a huge role in the community and bring people together in ways that go far beyond shopping. The Macy’s Thanksgiving Day Parade is a perfect example—an incredible tradition that brings joy to millions every year. Watching those giant balloons, performances, and festive energy is something that never gets old and really shows how much Macy’s contributes to the spirit of the city and the holiday season.
It’s not just a store—it’s a landmark, a tradition, and a place full of memories. Macy’s continues to set the standard for what a department store should be, while also giving back and creating experiences that people look forward to year after year. Highly recommend stopping in and being a part of something special.
Gracie Holt★★★★★
I came to THE MACYS FLAGSHIP STORE in December 2021 and December 2023. It was absolutely BEAUTIFUL and BREATHTAKING to see. LOVE all of the Christmas Decor and how they decorate on the inside + outside. The Macy’s Staff does such a PHENOMENAL Job. Such a Surreal experience to see where the actual spot of the Thanksgiving Day Parade takes place every year. I was so AMAZED at how big this store was and how many floors there were. They have everything that you can think of. If you’re a First timer coming to the City, This is a MUST SEE and DO! Highly recommend!
Nicolas★★★★★
I really liked this Macy’s. The store is huge, you can spend a lot of time just walking around and seeing everything.
I bought a few things and found some really good prices, especially depending on the brand. Some areas had great deals, like Levi’s, while others didn’t have as many options because things were already sold out.
There’s also a lot of variety, so it’s easy to find different stuff. One thing I thought was really cool were the old wooden escalators, they give the place a different and more classic vibe.
It wasn’t too crowded when I went, just a normal amount of people, so it was easy to walk around.
Definitely worth going, even just to see how big it is.
Russell Holden★★★★★
Only popped into Macy’s for a quick look and ended up spending 20 minutes trying to find the exit. It’s absolutely huge!
In many ways it feels like any large department store, but the original wooden escalators are a real gem. Lovely to see, and even better to ride. Worth popping in for that bit of history alone.
Nini★☆☆☆☆
I entered the Macy's and felt a different of the mold smell. Ecwn though it is well maintained and clean, I feel this place is very depressing and has the selection in women is just ok. There is nothing to be thrilled about. The bags feel like plastic. The dresses felt like average. I couldn't find anything and it was not worth my time. Even though it is huge it just feels like an average store with just clothing hung randomly. So sad to see retail going downhill. It was not even packed.
Westfield World Trade Center

| Address | 185 Greenwich St, New York, NY 10007 |
| Maps | Click here |
| Website | Click here |
| Opening Hours | Monday: 9:00 AM – 7:00 PM
Tuesday: 9:00 AM – 7:00 PM
Wednesday: 9:00 AM – 7:00 PM
Thursday: 9:00 AM – 7:00 PM
Friday: 9:00 AM – 7:00 PM
Saturday: 10:00 AM – 8:00 PM
Sunday: 11:00 AM – 7:00 PM |
| Phone | (212) 284-9982 |
Bran★★★★★
⭐⭐⭐⭐⭐ 5 Stars – Westfield World Trade Center, NYC
If you’re visiting New York City and want a shopping experience that’s as impressive as the city itself, make sure to stop by the Westfield World Trade Center. Located beneath the iconic Oculus, this isn’t just a mall—it’s a destination. The architecture alone is breathtaking, with soaring white beams and an open design that makes the entire space feel modern, bright, and uniquely New York.
The variety of shops is outstanding, whether you’re looking for fashion, electronics, gifts, beauty products, or a great place to grab a bite to eat. Everything is clean, well-maintained, and easy to navigate, making it a relaxing place to spend a few hours while exploring Lower Manhattan.
What I love most is how it blends shopping, dining, transportation, and sightseeing all in one location. You’re steps away from the World Trade Center campus, incredible city views, and some of New York’s most meaningful landmarks.
Whether you’re a tourist visiting for the first time or a local looking for a great place to shop, Westfield World Trade Center delivers a first-class experience every time. This is one of those places that reminds you why New York City is unlike anywhere else in the world. Highly recommended! ⭐⭐⭐⭐⭐
Đăng Quang - PSA★★★★★
Visiting the Westfield World Trade Center in Lower Manhattan is an absolutely jaw-dropping and electrifying experience. Anchored inside the iconic Oculus, the sheer scale and architectural majesty of this modern marvel leave you completely breathless. Standing inside the central hall feels like stepping into a futuristic cathedral of light and steel, showcasing a magnificent design that is unmatched anywhere else in the world.
The energy here is incredibly vibrant and bustling. As a major transit hub and world-class retail destination, the complex hums with a lively, cosmopolitan rhythm. It features a sprawling collection of high-end boutiques, flagship stores, and exceptional dining options that cater to every taste.
Beyond its grand aesthetics and lively atmosphere, the center is meticulously clean, highly organized, and remarkably easy to navigate despite its massive size. The security and customer service teams are exceptionally polite, professional, and enthusiastic, ensuring a safe and welcoming environment for thousands of daily visitors. Whether you are there to shop, grab a gourmet bite, or simply marvel at the soaring white ribs of its structure, Westfield World Trade Center delivers a dynamic, five-star metropolitan experience that captures the roaring spirit of New York City.
Milan★★★★★
This is a lovely shopping mall near the One World Trade Center. It's always clean, lively and safe! I loved my time here as a tourist and hopefully one day new york will be my home 🏠, meaning that going to Westfield will be a regular activity for me! 🛍️🏬🇺🇸🦅🌎
BBC Brit★★★☆☆
It’s big airy and the stores are spread out. I wouldn’t come here to shop but if in the neighborhood I would stop in. Eataly is a big draw for lovers of Italian food. I wouldn’t buy products here and maybe a snack but the last time I had pasta here it was boring. Of the stores I think Hugo Boss stands out. This mall is of course perfect for PATH commuters.
The EATALY ON 23rd is better dining wise.
Qurban Ali★★★★★
Westfield World Trade Center is a stunning shopping destination that perfectly blends modern architecture with premium retail experiences.
The iconic Oculus design creates a bright, spacious atmosphere that makes every visit memorable.
You’ll find a great mix of luxury brands, popular stores, and convenient dining options.
The location is ideal, with easy access to transportation and nearby attractions.
Clean, well-organized, and welcoming, it offers a comfortable shopping environment.
A must-visit spot in New York for shopping, dining, and enjoying a unique urban experience.
Bergdorf Goodman

| Address | 754 5th Ave, New York, NY 10019 |
| Maps | Click here |
| Website | Click here |
| Opening Hours | Monday: 11:00 AM – 7:00 PM
Tuesday: 11:00 AM – 7:00 PM
Wednesday: 11:00 AM – 7:00 PM
Thursday: 11:00 AM – 7:00 PM
Friday: 11:00 AM – 7:00 PM
Saturday: 11:00 AM – 7:00 PM
Sunday: 11:00 AM – 6:00 PM |
| Phone | (212) 753-7300 |
S★★★★★
I absolutely love Bergdorf Goodman! It’s an NYC gem! The store is beautiful and has such an amazing variety of items such as makeup, handbags, clothes, and even kid’s clothes. I always love shopping here while I am in New York City. The staff members are friendly and helpful. The store displays are so unique and well-designed! Every floor is very well-organized and meticulously clean. I always find something every time I shop here! I highly recommend Bergdorf Goodman, and can’t wait to shop here again soon!
HERM PAZ★★★★★
Extravagant department store for the ultrawealthy, with good lessons for the aspirational, on how to put together a smart look. A few hours of excellent entertainment to browse through.
Selective ladies' restaurant on the 7th floor with unique Central Park view; cozy atmospherical café hidden in the NE corner of the basement floor (beauty, cosmetics & fragrances' department).
Colleen Elizabeth★★★★★
Bergdorf Goodman — Dior Beauty / Parfums (Fifth Avenue)
Bergdorf Goodman represents the highest standard of luxury retail, and the Dior Beauty / Parfums department on Fifth Avenue offers a truly elevated, client focused experience for anyone seeking a personalized Dior fragrance or skincare consultation in New York City.
From my first visit, it was clear that this team operates with intention, consistency, and deep product knowledge. Stanley, the Business Manager, sets a calm and confident tone that carries through the entire counter. The experience feels thoughtful and well orchestrated without ever feeling formal or intimidating.
The team as a whole excels. Karina, one of the estheticians, brings exceptional skincare expertise paired with warmth and clarity. She takes the time to explain not just what to use, but why, creating confidence through education rather than pressure. Armando’s artistry and patience are equally impressive, making the experience feel supportive and refined rather than overwhelming. Jeanette and Aideta contribute to the welcoming atmosphere through genuine hospitality, making every visit feel natural and comfortable.
What stood out most was how approachable the entire experience felt. As someone who had never confidently approached a makeup or skincare counter before, I came in feeling nervous and unsure. The team immediately put me at ease, answered questions without judgment, and made the process feel comfortable rather than intimidating. That sense of trust is what keeps me coming back and why I would not go anywhere else.
As someone who works professionally in marketing and brand development, I do not offer praise lightly. This Dior Beauty / Parfums team at Bergdorf Goodman sets the standard for luxury fragrance and skincare retail in New York City.
Novy Oberoi★★★★★
I rarely leave reviews!!
But, I had such a wonderful experience with one of your sales associates Maryam at Bergdorf Goodman. I walked in with absolutely no intention of purchasing anything, and somehow walked out with a perfume that was nearly
$400 a BRUNELLO CUCINELLI
Soffio Zenit Parfum, entirely because she made the experience so enjoyable and special.
She was incredibly easy to talk to, warm, attentive, and genuinely interested in understanding what we were looking for. What stood out most was the extra effort she made to really listen to us, guide us through the different options, and make the entire process feel personal rather than transactional.
She never made us feel pressured to buy anything. Quite the opposite, she made the experience so wonderful that I actually wanted to purchase the perfume because of her.
She is truly a huge asset to Bergdorf Goodman. Exceptional service like this is what makes a luxury shopping experience memorable, and I sincerely hope she is recognized for it.
M M★★★★★
Bergdorf Goodman is an incredible department store that truly delivers a luxury shopping experience. The moment you walk in, the atmosphere feels sophisticated and elegant, with every detail carefully curated. The perfume section is especially impressive — filled with an amazing variety of fragrances from well-known classics to unique niche selections. Each bottle is beautifully displayed, and it’s easy to take your time exploring and finding a scent that feels just right.
What I appreciated most was the sense of care in the way everything is presented. The store feels spacious and welcoming, making it a pleasure to browse without feeling rushed. It’s clear that Bergdorf Goodman takes pride in offering both quality products and an elevated shopping environment.
If you’re in New York and love perfume, this is absolutely a must-visit spot. Whether you’re looking for something timeless or hoping to discover a new favorite, you’ll enjoy the experience just as much as the purchase itself.
75 Rockefeller Plaza

| Address | 75 Rockefeller Plaza, New York, NY 10111 |
| Maps | Click here |
| Website | Click here |
| Opening Hours | Monday: 10:30 AM – 6:00 PM
Tuesday: 10:30 AM – 6:00 PM
Wednesday: 10:30 AM – 6:00 PM
Thursday: 10:30 AM – 6:00 PM
Friday: 10:30 AM – 6:00 PM
Saturday: 10:30 AM – 6:00 PM
Sunday: 10:30 AM – 6:00 PM |
| Phone | — |
caroline “Carrie83” Little★★★★★
Nice area to visit. Clean and tidy.
Ice rink looked good.
FAO Swartz was very busy but it was a Saturday. Places to eat as well with lots of seating.
Deirdre Pope★★★★★
My granddaughter loved her birthday party at the American Girl at Rockefeller Center.
Claire Hulton★★★★★
American Girl is a beautiful store. I was purchasing a Birthday Gift for my grand niece. I used to take my daughter to another location. This store is spacious and beautiful. If you a girl who loves Dolls, you would fall in the love with this store. The service was great.
Lokcin hpesoj Niocagilbo★★★★★
Nice area to walk around lots of shops around the area to choose
Kenny Miller★★★★★
Write down the block from St Peter's Cathedral
Lot-Less

| Address | 206 W 40th St, New York, NY 10018 |
| Maps | Click here |
| Website | Click here |
| Opening Hours | Monday: 7:30 AM – 8:30 PM
Tuesday: 7:30 AM – 8:30 PM
Wednesday: 7:30 AM – 8:30 PM
Thursday: 7:30 AM – 8:30 PM
Friday: 7:30 AM – 8:30 PM
Saturday: 10:00 AM – 8:00 PM
Sunday: 10:00 AM – 8:00 PM |
| Phone | (212) 704-9856 |
Ada★☆☆☆☆
Poor shopping experience for a decade long customer. Please do not be disrespectful to customers, especially long term customers. - Wednesday, January 28, 2026 2:40pm
I’ve stopped by this store weekly the past decade as my family and I live and work nearby. Most of the staff have always been friendly and hardworking. An uncomfortable experience today Wednesday January 28 that made me decide to pause shopping. I walked in from Whole Foods, and Jack’s across the street, which is closing, and looked around. Not well stocked because of the snow and not too many customers. I picked up chips, a carton of tea and looked at the wall of earbuds. These were attached to a hook and I was told to ask security to unhook one. I did and the previously polite security guy told me I was not allowed to read the small carton. He said he’d either bring it to the cashier or attach it back to the hook so I could see the back. I tried to make sense in my head of being asked to stand at a hook to barely see or be able to read a 11.99 product, and said I couldn’t stand there but could go to the register “to read” the box. As I went to stand on the checkout line for the privilege of reading this tiny box, the security guy bizarrely took the box back to re-lock it to the wall hook, and started lecturing me that he would only give it to the cashier if I was going to buy it. WTH? That was very disrespectful and crazy.
How would I know if I wanted to buy a product without reading it first? This made no sense. I told another employee of my confusion at this strange response to my asking to read the small box and it was suggested I stand on the checkout line. So I stood on a checkout line for the privilege of reading the back of a 11.99 earbud carton. I realized why it can be hard to support independent neighborhood stores, unlike the people in my building who order everything online off of Amazon. The strange hoops and strange behaviors one can encounter that one should not have to. I’ll add that while I tried to go stand on the checkout line to read the box, the security man tapped my arm and began lecturing me, saying “I’m surprised at you” over and over and over again. I didn't know what he was talking about. If he was surprised that I want to read a carton before buying a product with my money, or that I’d rather hold a product in my hand as opposed to straining my neck to read it attached to a metal rod on the wall, he hasn’t been paying attention to how I’ve shopped the last 10 years. I READ. Needless to say, I did not appreciate his yanking the box and locking it back on the wall, the scene he caused, or his smirking and trying to condescendingly lecture me, as if it was unnatural to ask to read a box before buying it. I like to be treated respectfully when I am spending my money, so I lost interest in buying anything there after this strange behavior by the security worker. I looked around and noticed I didn't see any of the senior managers there that day, and wondered if that contributed to the lower level behavior. There was apparently no one to tell him what he was doing was inappropriate. After I stood on the checkout line to be able to read the package, I realized I didn’t want to contribute my money to such behavior. There are too many other stores where strange security behavior toward long term customers from the neighborhood is not practiced. I politely thanked the cashier, who was a professional, as I left the earbuds in question on the checkout counter, along with the other items I decided not to buy. It didn’t make sense to pay for disrespectful behavior from a store I have patronized weekly for years.
Shahidul Islam★★★★★
Lot-Less is one of my favorite stores in New York. Its true to its name -- everything is lot less than others! Love 💕 this place.
#September02/26/Wednesday
Sam Aberman★★★★☆
A treasure hunter's paradise in midtown Manhattan!
From name-brand chocolates to designer sunglasses, never know what gems you'll find. Stock changes constantly - spotted everything from $1.99 Kiss nails to premium snacks at crazy discounts.
Can get crowded and messy as the day goes on (those bargain hunters are serious!), but prices are unbeatable for NYC. Great for basics too - perfect spot if you need emergency toiletries or socks.
If you go early for best selection and check the cosmetics section - often amazing deals on brand names.
Warning: You might come for one thing but leave with a full bag - it's addictive!
arose58★★★★★
A good store with a wide selection of stock. There is everything from clothing, kitchen ware, toys to food. The prices are very reasonable as most of the stock is close outs. The store can get a little crowded and messy as the day goes on but there are lots of bargains.
Tr Thuy★★★★★
Its literally the best place to find cheapest thing for yourself. You must visit this place before anywhere else. Because even Costco and target will have slightly higher price than here. The deals and products might change slightly due to the availability. More thing is that they close pretty early so you gotta plan your day ahead.
Brookfield Place

| Address | 230 Vesey St, New York, NY 10281 |
| Maps | Click here |
| Website | Click here |
| Opening Hours | Monday: 10:00 AM – 8:00 PM
Tuesday: 10:00 AM – 8:00 PM
Wednesday: 10:00 AM – 8:00 PM
Thursday: 10:00 AM – 8:00 PM
Friday: 10:00 AM – 8:00 PM
Saturday: 10:00 AM – 8:00 PM
Sunday: 11:00 AM – 6:00 PM |
| Phone | (212) 978-1673 |
Bertha Cruz★★★★★
Brookfield Place feels like my spot because it has everything I need in one place. I am always there meeting friends, getting food, walking around, and finding a quiet moment to sit. I love that it has the food hall with so many choices, the nice restaurants upstairs, and the little places where you can grab something quick. The stores are fun to browse and the whole space feels bright and clean. I like sitting by the windows and looking at the water because it gives me a break from the city. It is a place that feels familiar and comfortable, and I always end up staying longer than I planned.
Mariana Gomez Lara★★★★★
As a tourist, I know Brookfield Place isn’t usually considered a must-see attraction, but I absolutely loved it. The complex itself is impressive and honestly blew my mind. The architecture, open spaces, and overall atmosphere make it worth a visit even if you’re not there to shop.
One of my favorite parts was the stunning stained-glass-style art installation. From what I learned, it seems to be a temporary or rotating art display, with different artists creating new interventions over time. It adds a unique and vibrant touch to the space and makes each visit feel special.
A beautiful place to walk around, admire the architecture, and enjoy some unexpected art in the middle of the city. Highly recommended!
Alaleh - FoodyTO★★★★☆
Brookfield Place is located in Lower Manhattan along the waterfront, and is a beautiful shopping, dining, and lifestyle destination with stunning views of the Hudson River and the marina. The Winter Garden, with its tall palm trees and glass atrium, is especially impressive and creates a bright and relaxing atmosphere even on busy days.
What we liked most was that it offers much more than shopping. There are restaurants, cafés, luxury stores, public seating areas, and frequent events and art installations throughout the year. It’s also conveniently connected to the Financial District and close to attractions like the World Trade Center area.
Rachel S★★★★★
Beautiful place. Two floors with some really expensive shops and restaurants. Lots of seating space and you can bring your dogs inside. Nice there is an underground connector to the Oculus and subways and Path. Back doors lead to the Hudson River walkway. Lots of security, felt very safe.
Venus★★★★★
Spent the afternoon at Brookfield Place — one of the nicest spots in Lower Manhattan to just stroll, shop, and unwind by the Hudson.
Love that lululemon is here, and apparently Alo Yoga is opening soon too 👀 Perfect combo for activewear lovers. Then ended the day with classic NYC comfort food at P.J. Clarke’s — burgers, waterfront vibes, and that old-school New York atmosphere just hits different.
The Shops at Columbus Circle

| Address | 10 Columbus Cir, New York, NY 10019 |
| Maps | Click here |
| Website | Click here |
| Opening Hours | Monday: 10:00 AM – 8:00 PM
Tuesday: 10:00 AM – 8:00 PM
Wednesday: 10:00 AM – 8:00 PM
Thursday: 10:00 AM – 8:00 PM
Friday: 10:00 AM – 8:00 PM
Saturday: 10:00 AM – 8:00 PM
Sunday: 11:00 AM – 7:00 PM |
| Phone | (212) 823-6300 |
BA★★★★★
•I love going at the Shops! Convenient location, and well-maintained mall.
•Great variety of stores, and they have a big Whole Foods supermarket.
•Opens early for the grocery but most shops open at 10am.
•Clean areas, with toilets too.
•Has a nice view of the central park. Great option when looking for restaurants or cafes around the area.
Wandering with M★★★★★
The Columbus Circle and its surrounding area are quiet, clean, and well maintained. The shopping center features a wide range of quality products, complemented by numerous dining and retail options nearby. Additionally, the close proximity of the subway makes commuting convenient.
vivi Chanle★★★★★
This mall has a great variety of shopping options — you can find everything from golf gear to cosmetics, and there’s even an H&M here.
What really stands out, though, is the food and drink scene upstairs. There are so many hidden gem bars and restaurants with surprisingly amazing flavors. The drinks are just as good too.
Definitely worth spending time here beyond just shopping.
SEVASTI GLYNOU★★★☆☆
Big atmosphere and a really nice setting, with plenty of high-end shops. That said, nothing particularly amazing in terms of the actual stores, and not somewhere I’d go out of my way to revisit. Still a nice place to walk through and browse if you’re already nearby.
Axel Luna★★★★★
Well you have to love this place. Every store you would want to go to is here and on top of all that the highest floor has the perfect view to Colombus circle where you can eat and drink as the true New Yorker you decide to be.
LOFT

| Address | 1459 Broadway, New York, NY 10036 |
| Maps | Click here |
| Website | Click here |
| Opening Hours | Monday: 8:00 AM – 9:00 PM
Tuesday: 8:00 AM – 9:00 PM
Wednesday: 8:00 AM – 9:00 PM
Thursday: 8:00 AM – 9:00 PM
Friday: 8:00 AM – 9:00 PM
Saturday: 10:00 AM – 9:00 PM
Sunday: 10:00 AM – 7:00 PM |
| Phone | (212) 704-4195 |
Samantha Sloan★★★★★
Great customer service from EMILY!!! She went above and beyond to make sure that I had the right clothing to support my new modest look!!! She was very attentive and her patience was impeccable, I love that since I work in costumer service as well... Emily did such a good job with her knowledge and helpfulness. Thank you so much EMILY!!!! I'll be back 🤗
Mariana Alvarez Sierra★★★★★
I love visiting this LOFT store! The staff is incredibly friendly, helpful, and patient—such a positive attitude. They have very convenient hours if you work nearby, and of course: great deals! I recently bought their curvy Rivete denim, and it fits like a glove.
Maryann Rosa★★★★★
I needed to put together an outfit very quickly before heading to the airport. The staff was incredibly helpful and friendly. Special shoutout to Aisha, the manager, who went above and beyond to help me complete the outfit. I was a bit stressed due to my time constraints, but Aisha’s guidance and warmth made my morning a success. I usually don’t shop at the Loft. I visited this store since it opens early at 8am. But I’ll definitely be a repeat customer here now! Hands down best service ever.
M O★★★★★
Fatou was very kind and patient as she helped us look for an outfit for a special occasion. She helped put together the look with accompanying accessories that just make it look amazing. The fitting rooms were spacious and this store is much bigger than I had imagined it was on the inside. It was such a great shopping experience I look forward to more trips here
VioAnne★★★★★
I popped in to browse, found something I wanted, plus the bonus accessories recommended by the friendliest most helpful staff I have encountered in a long time! Thank you Fatou(?)🌟…I totally love my purchase, and will definitely be back.
Times Square

Highway Video★★★★★
Love it or hate it, you have to see it at least once… I absolutely love this place..
Bright lights, giant screens, crowds, street performers and so much energy all around… Times Square is exactly what you imagine New York to be.
Yes, it’s busy and crowded, but that’s part of the experience. The atmosphere, especially at night, is incredible and there’s always something happening. The huge billboards, towering skyscrapers and bright lights make it feel like nowhere else in the world. No matter what time of day you visit, it's always buzzing with people and there’s always something happening. One of those iconic places that makes you feel like you are truly in New York.
What’s not to like? I have been here many times and can happily come back again and again. It never gets old…
David Gerard★★★★☆
Times Square is such a fun and unforgettable place to experience, especially at night when all the lights and billboards come alive. Walking through the crowds, taking in the energy, and seeing the iconic sights really gives you that classic New York feeling.
It can definitely get very crowded and noisy, but that’s also part of its unique charm. It’s one of those places that feels exciting every time you visit and is absolutely worth experiencing, especially if it’s your first time in New York.
Jules Cates (Jules)★★★★★
New York City...the city that never sleeps and Times Square definitely proved this to be true, bustling throughout the day...but as night fall it's when the true spectacle begins...with the many lighted billboards and towers around the square it's a sight to behold.
Street performances and a ride around the plaza is an additional enjoyment while there...surrounded by many restaurants, cafe's and shopping.
With hundreds of people out and about be mindful of your surroundings...my trick was to settle down on the steps, though crowded here as well it was best being in one spot admiring the colorful lights and views from the top while taking selfies...a must visit when in NYC.
George★★★★★
Whether you thrive in crowds or normally avoid them, Times Square is a place like no other—and you have to walk through it at least once when you’re in New York. The canyon of giant LED screens never stops pulsing, the sidewalks stay packed at almost every hour, and the mix of languages, street performers, and flashing ads creates a sensory rush that is both overwhelming and uniquely New York. It’s chaotic, commercial, and unapologetically touristy, yet that intensity is exactly what makes it iconic. Skip it and you’ve missed one of the city’s most unmistakable spectacles.
Subash Sarkar★★★★★
Absolutely amazing experience at Times Square, New York! ✨ The bright lights, huge digital screens, lively atmosphere, and the energy of the city make this place truly unforgettable. It feels like the heart of New York and is a must-visit, especially in the evening. A fantastic experience! ⭐⭐⭐⭐⭐
Disney Store

| Address | 1540 Broadway, New York, NY 10036 |
| Maps | Click here |
| Website | Click here |
| Opening Hours | Monday: 9:00 AM – 9:00 PM
Tuesday: 9:00 AM – 9:00 PM
Wednesday: 9:00 AM – 9:00 PM
Thursday: 9:00 AM – 9:00 PM
Friday: 9:00 AM – 9:00 PM
Saturday: 9:00 AM – 9:00 PM
Sunday: 9:00 AM – 9:00 PM |
| Phone | (212) 626-2910 |
Raven Love★★★☆☆
Big and beautiful! But everything was overpriced and they did not have as much as I thought they would. The stuffed animals where soft and cuddly, but I would not pay 30 bucks for one. Has a good selection of mugs and outfits. The upstairs part of the store was fun looking, but it was more disney junior and princess stuff.
Alonaleya Shochet★★★★★
A magical experience every time. I get excited all over again seeing all the beautiful and detailed items featuring my favorite characters, bringing back so many childhood memories. Of course, we didn’t leave without a few shopping bags.
Victor Law★★★★★
We enjoyed stopping in this Disney Store. There is a nice Mickey Statue of Liberty statue near the front which my kids loved taking photos with.
This store has some special NYC plushies and apparel. They are not cheap, but the price reflects the quality and brand. We actually grabbed a few hoodies from here. They are soft and feels nice.
Danielle Mingle-Melick★★★★★
Such a fun stop right in the middle of Times Square! The store is bright, colorful, and packed with Disney magic from floor to ceiling. There’s a huge selection of merchandise—from classic Mickey and Minnie items to Marvel, Star Wars, and Disney Princess favorites. It can get pretty crowded, but that’s part of the NYC experience. Staff were friendly and helpful, and the themed displays make it feel more like an attraction than just a shop. Prices are a bit higher, but it’s worth it for the atmosphere and exclusive finds. A must-visit for Disney fans in New York! 🎡✨
Andriana Remska★★★★★
The Disney Store in Times Square is such a fun place to visit!
There’s a huge variety of items, from toys and clothes to all kinds of Disney-themed souvenirs. It’s especially perfect for kids — they’ll absolutely love it.
The whole place feels like a little piece of Disney magic right in the middle of New York. Definitely a great stop if you’re in Times Square!
Target

| Address | 237 W 42nd St, New York, NY 10036 |
| Maps | Click here |
| Website | Click here |
| Opening Hours | Monday: 8:00 AM – 11:00 PM
Tuesday: 8:00 AM – 11:00 PM
Wednesday: 8:00 AM – 11:00 PM
Thursday: 8:00 AM – 11:00 PM
Friday: 8:00 AM – 11:00 PM
Saturday: 8:00 AM – 11:00 PM
Sunday: 8:00 AM – 11:00 PM |
| Phone | (212) 884-2217 |
Nicolas★★★★★
I went to this Target to buy some snacks like Sour Patch, Nerds, pretzels, and a few other things. It was really easy to find everything and there was a good variety.
The prices felt pretty normal, nothing crazy. The store was organized, but it was pretty crowded, probably because it’s close to Times Square.
I used the regular checkout and it was fine, everything went smoothly.
Overall, it’s just a good place to go if you need snacks or basic stuff.
Ram Kumar★★★★★
Great Target store at 237 W 42nd St in NYC! Proximity to Times Square makes it a prime location for quick or long shopping. The store entrance leads to an escalator, which takes you down to the store. There are elevators for people requiring accessibility. Like any Target store, you can easily access the well-organized products. I was looking for some coffee and I found what I needed in a few minutes. The self-checkout kiosks were fast and convenient. I liked the Bullseye neon outside the store. Smooth shopping experience overall.
Daphney Bosse★★★★★
Excellent staff that store always well stocked, clean and well manage. Good prices.
BA★★★★★
•Glad to have found this Target in Manhattan.
•Better prices and lots of deals/sale on food items.
•Ongoing repairs so the escalator area is quite disorganized. Other than that, store is easy to navigate.
Lucky Tiwana★★★★★
TARGET Expect more pay less. There are plenty of small Target stores dotted around Manhattan and I took advantage of them getting things to eat and drink as well as things to wear. Exceptional value for money in a prime tourist location Times Square where generally prices are higher than average for goods and services.
Chelsea Market

| Address | 75 9th Ave, New York, NY 10011 |
| Maps | Click here |
| Website | Click here |
| Opening Hours | Monday: 7:00 AM – 10:00 PM
Tuesday: 7:00 AM – 10:00 PM
Wednesday: 7:00 AM – 10:00 PM
Thursday: 7:00 AM – 10:00 PM
Friday: 7:00 AM – 10:00 PM
Saturday: 7:00 AM – 10:00 PM
Sunday: 7:00 AM – 10:00 PM |
| Phone | (212) 652-2111 |
Isaac Romero★★★★★
This place is an amazing and with plenty of variety of food to pick no matter what you’re craving. The atmosphere is cool, and despite how busy it gets, the place is always clean and well-kept. It’s a great place to explore, try different foods. Highly recommend stopping by!
Christina Morgan★★★★★
It was a fun experience but it was very crowded. You have to push through to kind of walk around the market and also the lines are very long for the food and there's not a lot of places to sit. There is a lot of different options of things that you can see here though. There is also a public bathroom and shops inside and it was air conditioned and that helped a lot
Dan★★★★★
Chelsea Market next to the Whitney Museum is a converted old workshop with lots of small restaurants and various little shops, full of vintage industrial charm. It’s a lot of fun to stroll around.
hakan demir★★★★★
I visited Chelsea Market a place I last visited just before COVID-19 and which has since been renovated by its owner Google and this time I found it to be quite different from how I remembered it. It is home to numerous venues offering a wide variety of flavors primarily from global cuisines. It features a good ventilation system is remarkably clean and is certainly a place worth seeing.
You might consider stopping by after taking a stroll along the High Line Observation Deck.
Maya Bar Ilan★★★★★
One of the best food markets I've ever visited!
I'd very much recommend coming hungry enough, so you can get to try as many places as possible, since the market offers so many different food genres from basically all around the world, while keeping everything super high quality and authentic which I found very special.
We started in the famous Lobster place and had their signature lobster roll which was delicious.
We then continued to the Los Tacos No. 1, and shared an abodaba taco (marinated pork) on a corn flour tortilla & a carne asada taco on a white flour tortilla. Both were delicious but the abodaba was our favorite of the two.
Our next stop was the seafood place from the same group of Los Tacos No. 1, and shared a fish taco (made with deep fried sea bass fish). This was our favorite by far of them all, and the cool vibe there was just so authentic and nice.
For the last place we went to the Very Fresh Noodles place, where we had a spicy cumin lamb hand pulled noodles (biang biang) and a marinated smashed cucumber salad.
Both were absolutely amazing, and it was just the most perfect way to end our little culinary tour in the market.
During our entire time here, there were staff members walking around, helping everyone which I found super helpful and nice.
Can't wait to come back here and try some more of the places we didn't get to!
Nordstrom Rack

| Address | 865 6th Ave, New York, NY 10001 |
| Maps | Click here |
| Website | Click here |
| Opening Hours | Monday: 10:00 AM – 9:00 PM
Tuesday: 10:00 AM – 9:00 PM
Wednesday: 10:00 AM – 9:00 PM
Thursday: 10:00 AM – 9:00 PM
Friday: 10:00 AM – 9:00 PM
Saturday: 10:00 AM – 9:00 PM
Sunday: 11:00 AM – 7:00 PM |
| Phone | (646) 861-5440 |
Ayca Altay★★☆☆☆
We found some fantastic deals and ended up buying quite a lot during our visit. The selection of brands and the prices were excellent, and we were very happy with our purchases.
The only challenge was that many of the higher-priced items were secured with special anti-theft locks, which is completely understandable. However, getting assistance to unlock them often took quite a while. From what I observed, this wasn’t the fault of the staff. They were friendly, polite, and doing their best, but they seemed to be understaffed. It also appeared that employees had specific roles, so others couldn’t step in to help with unlocking items, which resulted in long waits.
I don’t blame the staff at all: they were kind and professional despite the heavy workload. I simply hope the store can provide more support during busy periods, as it was a little frustrating to wait so long while trying to make a purchase (we ended up spending a small fortune anyway! 🙂). Overall, we still had a great shopping experience and would definitely visit again. 🙂
Zviadi Chkadua★☆☆☆☆
The rudest worker I have ever encountered. Absolutely disgraceful.
I visited this store and approached a small stand to ask a question. A lady was standing on one side of it, so I naturally assumed she was the staff member and started speaking to her. Within seconds, I realized my mistake — I was on the worker’s side of the stand.
Before I could even correct myself, this employee stormed out from the warehouse and aggressively demanded that I “move out of her place.” I immediately took out my earphones and calmly explained that the stand is very small, there was no sign, and I had simply gotten confused because another customer was standing on the opposite side.
Instead of understanding or being professional, she continued speaking to me in an extremely rude and hostile tone — as if I had committed some serious crime by standing there for a few seconds. Her behavior was completely uncalled for and emotionally unstable. Other customers nearby clearly noticed her nasty attitude and were visibly uncomfortable with how she was speaking to me.
This level of aggression over absolutely nothing is unacceptable. Zero customer service skills and zero basic human decency. I would not recommend this store at all if this is the kind of treatment customers can expect.
StephY★★★★★
Good place to shop for discounted items, though you do need to know your prices as not everything is much cheaper. You have to be patient to go thru the racks of clothes as they can be pretty messy. But you might find a good deal! I got 2 pairs of shoes which I think were really good deals!
viki akki★★★★★
Great Nordstrom rack locations. Can be a bit pricey but you can also find good deals and really good brands here like Hugo Boss, Brooks Brothers, Polo Ralph Lauren, and a wide range of brands for shoes. I found some of the best prices for On Running shoes and other brands here. Worth a visit if you’re in the area.
MITEIGI0101★☆☆☆☆
Went there today around 10:30 AM to do a few online returns (5 items, 3 different bar codes) and make one purchase. The line at the register wasn't that long and yet I had to deal with the cashier complaining about the returns to another cashier right in front of me. She kept getting frustrated because she had to type my phone number a few times. Please teach your cashier how to behave professionally in front of customers and keep comments to themselves. I would have understood if it had been a long day, but the store just opened. I didn't need to deal with someone's negativity so early in the morning
Tips for Shopping in Times Square
Shopping in Times Square is a unique experience that requires a different approach than a typical trip to the mall. The crowds, the store layouts, and the variety of goods can be intense, so preparation is key. By following a few strategic guidelines, you can navigate the retail chaos efficiently, avoid common tourist traps, and secure the best possible finds without unnecessary stress.
Time your visit strategically. The crowds in Times Square are at their peak in the early afternoon and evening, especially on weekends. If you want to browse comfortably, visit flagship stores early in the morning right when they open. Many major retailers in the area operate on extended hours, with some open past midnight, allowing for a much calmer shopping experience late at night.
Prioritize flagship exclusives. Because real estate is expensive, many brands use their Times Square locations to launch exclusive products or limited-edition collaborations. Before you buy, check the store’s specific location page or ask a staff member if there are any "NYC only" items. This ensures you are buying something you cannot easily get online or at your local mall back home.
Plan your transportation. Carrying large shopping bags through the subway or crowded sidewalks is difficult. If you plan on making large purchases, consider using a rideshare service or having your items shipped directly from the store. Most major retailers in Times Square offer shipping services, which can save you from hauling heavy bags around the city for the rest of the day.
Beware of knockoffs and street vendors. The area surrounding Times Square is filled with street vendors selling counterfeit designer goods and overpriced trinkets. For authentic merchandise, stick to the established brick-and-mortar stores listed in this guide. While a street deal might seem cheap, the quality is almost always poor and the sale is often illegal.
Utilize the "Shop and Drop" services. If you are staying at a hotel nearby, check if the store offers a delivery service to your concierge. Many high-end and large-format stores in the Theater District will arrange to have your purchases sent directly to your hotel room. This allows you to continue exploring without being weighed down by bags.
The retail landscape of Times Square is designed to cater to a global audience, but that does not mean you have to settle for generic products. By focusing on the stores that offer specialized selections, such as the multi-level toy stores or the dedicated candy shops, you can turn a simple shopping trip into a memorable part of your vacation. The key is to view these stores as destinations rather than just errands.
Ultimately, the best shopping experience in Times Square comes from balancing spontaneity with a clear plan. Use this guide to hit the high-value targets first, then allow yourself time to wander into the smaller storefronts that catch your eye. Whether you are hunting for the latest tech gadget or a sweet treat, the crossroads of the world has a retail solution waiting for you.
Mia Charlotte is a food journalist and certified Local Guide based in Brooklyn, New York. For over ten years, she has explored every corner of the city to discover hidden gems and the best places to visit.