Shopping for children in New York City can feel like navigating a miniature universe of its own. Unlike standard adult retail, kids’ stores require a specific blend of durability, whimsy, and practicality that keeps both the parent and the child engaged. The dense urban landscape of Midtown Manhattan, with its towering skyscrapers and bustling avenues, happens to be a hidden treasure trove for this exact type of retail.
Whether you are a local parent looking for a last-minute birthday gift or a tourist who forgot to pack an extra layer for the baby, Midtown has you covered. The area is surprisingly dense with specialty boutiques and massive flagship locations that cater exclusively to the under-12 demographic. You do not need to travel down to SoHo or out to a suburban mall to find high-quality children’s goods.
The key to shopping for kids in Midtown is knowing where to look amid the office buildings and tourist attractions. Some of the best stores are tucked away on side streets or located on the upper floors of famous department stores. Understanding the layout of the neighborhood will save you time and keep your little ones from having a meltdown.
Many of these retailers offer interactive experiences that go far beyond simply buying a t-shirt. From doll customization studios to build-your-own stuffed animal workshops, the shopping trip itself becomes an event. This is particularly useful for families trying to entertain children during a long day of sightseeing.
Furthermore, Midtown’s retail scene is well-equipped for the international traveler or visiting family. You will find that staff at these locations are often multilingual and highly experienced in handling the unique needs of traveling parents. They are accustomed to shipping items to hotels or helping you navigate tax-free shopping requirements.
Before you set out on your shopping expedition, it is helpful to have a curated list of the absolute best spots. The following guide highlights the top destinations for children’s apparel, toys, and accessories in the heart of New York City.
Lucky Wang
| Address | 82 7th Ave, New York, NY 10011 |
|---|---|
| Maps | Click here |
| Website | Click here |
| Opening Hours | Monday: 12:00 – 6:00 PM Tuesday: 12:00 – 6:00 PM Wednesday: 12:00 – 6:00 PM Thursday: 12:00 – 6:00 PM Friday: 12:00 – 6:00 PM Saturday: 12:00 – 6:00 PM Sunday: 12:00 – 5:00 PM |
| Phone | (212) 229-2900 |
Best place in Chelsea for the cutest most adorable gifts, clothes, books, and toys for babies and toddlers! Definitely check them out. They are the last store of its kind these days in modern day manhattan!
It’s hard to find creative and durable children’s clothes that have a cute design and at a good price. This godfather who is not the best shopper found the staff not only helpful but they were happy to make sure you made the right purchase. I had shopped at other stores with a wide range of prices but all I can say is it’s a win win here for you the gift giver and the child who is receiving it
Such a cute store!! Very NYC very chic!
The most amazing store for children’s gifts and clothes. The owners are such lovely, kind people. Make a visit soon!
This store is high on the top of my list for children’s clothing, gifts/books and specialty items. Their selection of NYC-centric tees (from infant through child-sizes) is amazing and so much fun, as is the rest of their fun and creative merch. My one stop shop for NYC kids gifting!
Kith Kids Manhattan
| Address | 62 Bleecker St, New York, NY 10012 |
|---|---|
| Maps | Click here |
| Website | Click here |
| Opening Hours | Monday: 11:00 AM – 8:00 PM Tuesday: 11:00 AM – 8:00 PM Wednesday: 11:00 AM – 8:00 PM Thursday: 11:00 AM – 8:00 PM Friday: 11:00 AM – 8:00 PM Saturday: 11:00 AM – 8:00 PM Sunday: 11:00 AM – 7:00 PM |
| Phone | (646) 889-2900 |
Alex was great! Super personable, amazing personality the other two in store not so much. Kith clothes pretty much sell themselves but creating experiences and keeping your clientele base last a lifetime.
I had such a wonderful experience at the Kith Kids store! I arrived literally one minute before closing because my son needed a shirt for picture day the next morning. Instead of turning me away, the team welcomed me in with kindness and understanding.
A huge thank you to Khaouler, Sam, Alex, and Sarah for going above and beyond. Their patience, professionalism, and willingness to help — even at the very end of their day — made all the difference.
Because of them, my son will look great for his pictures. I truly appreciate the exceptional customer service and warm energy. Kith Kids has definitely earned my loyalty!
The staff is excellent, they truly went ABOVE and BEYOND for me. They were closing and it was late and they stayed and make sure I was able to get the boots my daughter wanted for Christmas. All amazing young woman and me. The company should be proud they have such dedication hard working staff!!
Kith kids store staff were certainly the best! Spirit was so helpful! Coming from Philly it was truly worth it! She made me experience amazing! 5 stars!!!
This is a cute store for trendy kids! The staff was helpful. The layout is easy to move around especially if shopping with children.
PIQ Rockefeller Center
| Address | 74 W 50th St, New York, NY 10112 |
|---|---|
| Maps | Click here |
| Website | Click here |
| Opening Hours | Monday: 9:00 AM – 10:00 PM Tuesday: 9:00 AM – 10:00 PM Wednesday: 9:00 AM – 10:00 PM Thursday: 9:00 AM – 10:00 PM Friday: 9:00 AM – 10:00 PM Saturday: 9:00 AM – 10:00 PM Sunday: 10:00 AM – 8:00 PM |
| Phone | (212) 227-9273 |
Their manager was breathing down every shoppers neck for looking at the blind boxes. BLIND BOXES?!🫠 bsffr
They’re so uptight & rude for a store that’s supposed to be sellin FUN knick knacks. She shoves baskets to everyone she thought was doing something wrong. It was so obvious & unpleasant being treated that way. Especially shopping for gifts I didn’t want to carry a basket with me while still looking around cause the store was so crowded.
I get it, someone must have had to ruin it for the rest of us. But there’s no reason to be treating customers, let alone kids like that especially if you’re a tourist destination, leaving people visiting the city with experiences like that.
Really did not appreciate this uptight, unwelcoming service for a store where people are supposed to buy unserious, fun things to treat themselves or gift others with. Couldn’t even enjoy looking at the merchandise with attitudes like that.
Only nice person was security. Hudson Yards location is better, still a little uptight but better customer service fs.
I had a pretty good experience. The store was cute but a bit small. The employees were kind. Other reviews said it wasn’t but I was helped by this man today (6/24/2026) around 6~7pm-ish tan completion kinda tall. He was cool he saw me struggling and gave me a shopping carrier and wish me a good day. The stuff they have there is adorable and there are some quality nyc stuff if you’re a tourist. I would go again.
This is such a hidden gem haha ✿✨🎡🌟🌷🎉🎁🎈Located on the first floor right next to the street, it’s the perfect spot for unique and quirky souvenirs. I stopped by during my visit and couldn’t resist picking up some fun and creative items—they have everything from cute collectibles to cool gifts you won’t find anywhere else.
The store has such a playful and artistic vibe, and the staff was super friendly, making the experience even better. If you’re at Rockefeller Center, don’t miss this lovely little shop. It’s a great place to grab something special to remember your trip
Absolutely amazing experience at PIQ in Rockefeller Center! The store itself is awesome, with so many unique and fun items to look at, but what really made the visit special was the staff. Everyone was incredibly kind, welcoming, and helpful from the moment we walked in. They took the time to answer questions, chat with us, and made the whole experience feel really personal and enjoyable. You can tell the employees genuinely care about customers and love what they do. One of the nicest shopping experiences I’ve had in New York — I’ll definitely be coming back next time I visit!
My daughter found her Sonny Angels here. The salesperson was so friendly and explained the differences of the series
Little Moony
| Address | 230 Mulberry St, New York, NY 10012 |
|---|---|
| Maps | Click here |
| Website | Click here |
| Opening Hours | Monday: 11:00 AM – 7:00 PM Tuesday: 11:00 AM – 7:00 PM Wednesday: 11:00 AM – 7:00 PM Thursday: 11:00 AM – 7:00 PM Friday: 11:00 AM – 8:00 PM Saturday: 11:00 AM – 8:00 PM Sunday: 11:00 AM – 7:00 PM |
| Phone | (646) 852-8330 |
I had the pleasure of discovering this gem of store while waiting for a reservation across the street . Absolutely love the curated selection of unique children’s clothing , toys , gifts and books . As a former gift shop owner myself I truly appreciate the personal attention the gentleman working gave his customer while I was there while also making me feel welcome . This is the type of store that makes shopping in New York so fun . I’d also like to point out that in the whole block this was the only shop that I noticed a sign that said they would be happy to help anyone needing assistance to get in their shop that had a wheelchair , walker or cane . That should give you a good idea on the type of people that work or own this place . Wishing you continued Success , Little Moony . Will see you again soon .
This store is one of a kind. I live in Spain and Martin always makes sure I deliver the best presents to my loved ones in the city. Quality and service above and beyond. Will continue to use their service as long as possible. Thank you so much for your time and dedication team Little Moony.
I stopped by Little Moony during my lunch break while looking for a gift for my niece’s first birthday, and I’m so glad I did. The staff was incredibly attentive and kind, offering thoughtful recommendations without ever being pushy. The store itself is beautifully curated—with a unique, high-quality selection that feels both playful and elevated. I ended up choosing a gorgeous blanket that I know my niece (and her parents!) will love. I’ll absolutely be coming back the next time I’m shopping for gifts for the little ones in my life.
After work, I went to pick out a gift for my friends' newborn baby. There were so many adorable little gifts to choose from! The store was quite small, though, so it couldn't accommodate many people at once：）
Highly recommend. Unique designs of baby dresses! It’s a family business too!
Le Petit Kids
| Address | 224 Columbus Ave, New York, NY 10023 |
|---|---|
| Maps | Click here |
| Website | Click here |
| Opening Hours | Monday: 11:00 AM – 6:00 PM Tuesday: 11:00 AM – 6:00 PM Wednesday: 11:00 AM – 6:00 PM Thursday: 11:00 AM – 6:00 PM Friday: 11:00 AM – 6:00 PM Saturday: 11:00 AM – 6:00 PM Sunday: 11:00 AM – 6:00 PM |
| Phone | (212) 787-3848 |
Excellent children's clothing store with adorable outfits, high-quality clothing, and outstanding customer service. We always find something perfect for our kids.
Very impressed with the wide selection of children's clothing and the friendly staff. The clothes are stylish, comfortable, and made with great quality materials.
Outstanding children's clothing store with a fantastic variety of baby clothes, toddler outfits, and children's accessories. Everything is beautifully displayed and easy to find.
Highly recommend this children's clothing store for anyone looking for fashionable and durable kids' clothes. The quality and prices are excellent.
Terrible experience. I bought an item that was apparently on sale. I did not know it was discounted. I tried to return it as it did not fit my daughter. The owner told me it's final sale and can't be returned. The final sale status was not listed on the product page and not on my receipt either. Apparently I agreed to the terms of the store when i check out. I just looked at the terms and the refund policy for sale items is listed at the bottom of the terms page. There are 1200 words to read before you get to this policy. Be very wary as this store is not transparent
My Little Sunshine Kids Store
| Address | 145 Hudson St, New York, NY 10013 |
|---|---|
| Maps | Click here |
| Website | Click here |
| Opening Hours | Monday: 11:00 AM – 5:00 PM Tuesday: 11:00 AM – 5:00 PM Wednesday: 11:00 AM – 5:00 PM Thursday: 10:00 AM – 5:30 PM Friday: 10:00 AM – 6:00 PM Saturday: 10:00 AM – 5:00 PM Sunday: 11:00 AM – 5:00 PM |
| Phone | (212) 966-8840 |
I stopped by for a baby gift because I always pass this place and my sister just had a baby. They have the CUTEST stuff! The sales rep was so helpful, sweet and wrapped my items beautifully. Their baby Birkins are too cute. I can’t wait to buy more baby gifts here
Baby’s first haircut disaster. Stylist cut off all of my daughters thick curls.
I took my daughter here this past week and it was the most upsetting experience. I called ahead to find out if they had experience with different hair textures and I was reassured that the person who would be cutting her hair had 10 years of experience with a multitude of hair types. My daughter has thick curly hair.
It was clear to me from the beginning that this could not be true. Based on the comb and technique she used for detangling her hair and down to the messy haircut that basically made her look like a boy with a cheap haircut.
It was so disappointing and I felt bad that I didn’t speak up at the time.
Plus the haircut cost $60 plus tax and it didn’t even include wash, condition or style.
Very very disappointing.
My sweet and beautiful 1.5 year old girl got her haircut here and it was truly dreadful. The hairdresser hacked off all my baby’s beautiful curls and left her looking like a boy. For the next two months people often mistook her for a boy—the only period this has ever happened to her. My professional hairdresser evaluated the cut and determined that the woman cut too high vs cutting low and evening the ends out. I implore you to never ever get your child’s hair cut here. Even looking back at photos from the months following this haircut, I am upset. To add insult here, the cut was $60.
I love this place! They have the best clothes and toys. Deni cuts my son’s hair here and she is an absolute gem! She is so patient and talented, I wouldn’t go anywhere else!
Whats looks on the frist sight like charming and very welcoming store, is unluckily a place that buys sweet clothes for a very reasonable price, and sells them for a 30-60% markup. Before you buy anything in this store, check the prices online, unless you are happy to pay more. And please bear in mind that you can not return the clothes/toys bought.
FAO Schwarz
| Address | 30 Rockefeller Plaza, New York, NY 10111 |
|---|---|
| Maps | Click here |
| Website | Click here |
| Opening Hours | Monday: 10:00 AM – 8:00 PM Tuesday: 10:00 AM – 8:00 PM Wednesday: 10:00 AM – 8:00 PM Thursday: 10:00 AM – 8:00 PM Friday: 10:00 AM – 9:00 PM Saturday: 10:00 AM – 9:00 PM Sunday: 10:00 AM – 9:00 PM |
| Phone | (800) 326-8638 |
FAO Schwarz was one of my favorite stops in New York City. I had visited on a previous trip and knew I had to stop in again when I returned. It ended up being just as fun and magical as I remembered.
The entire store feels full of wonder from the moment you walk in. There are giant stuffed animals, unique toys around every corner, and so many fun things to explore that it’s hard not to smile while you’re wandering around.
The staff were incredibly polite and helpful, and I never felt rushed while browsing. The store spans two levels, so there’s plenty to see, and I genuinely think there’s something for every age group.
During this visit, I bought my very first Jellycat, some BaubleBar jewelry, and an ornament. The ornaments were especially adorable and made for a great souvenir. I even took my new Jellycat with me to the Empire State Building later that day, which made the experience even more memorable.
Of course, part of the magic is the location. It’s right at Rockefeller Center, so it’s easy to include in a day of sightseeing. While there are certainly some expensive items, I found that if you’re looking for one special keepsake or treasure from your trip, there are plenty of options that are reasonably priced.
For me, this was the place to find my New York treasure. I always make time to stop at FAO. I’ll absolutely be back on my next trip.
FAO Schwarz is one of those places that instantly makes you feel like a kid again. 🧸✨ I visited as a solo adult traveler and had an absolute blast wandering through all the different sections. My favorite part was the Build-A-Bear Workshop, it was NYC subway themed, which I thought was such a cute and unique touch!
I also loved seeing the Jellycat Diner. It looked like such a fun experience, although I learned you’ll want to make reservations in advance if you want to do it. Even just walking through and seeing all the Jellycats was worth it!
There are so many toys, games, stuffed animals, and unique gifts that you could easily spend an hour or two exploring. It’s a fantastic stop for kids of all ages, but honestly, don’t skip it just because you’re an adult. I don’t have kids, and I still had the best time. If you’re visiting NYC, I definitely recommend stopping by—it truly feels like stepping into a little world of imagination. 10/10! 🌟
The store that every child dreams of visiting! It was fun to see so many gadgets and toys; interestingly enough, there were more teenagers and adults there than children. It’s just fun to go in and interact with the employees, who are great at teaching and doing demos. You don't have to buy anything if you don't want to, but you may end up buying one of those cute plush bears or bunnies for Easter like I did. Too cute to resist! 😍
We had such a wonderful experience at FAO Schwarz! The gentleman who helped us make the slime was incredibly kind, patient, and friendly. He made the whole activity so much fun and took the time to make sure everything turned out perfectly.
His positive attitude and enthusiasm made our visit even more special. It’s employees like him who create unforgettable memories for families. Thank you for the outstanding customer service—we’ll definitely be back!
Even in its new Rockefeller Plaza location is still maintains its ICONIC status.
Still carries unique toys. Demonstrations just like years ago.
Still has the piano as seen on BIG!
Elevator as well as rest rooms make this place easy to navigate!
Good, knowledgeable staff ready to help!
Abercrombie Kids
| Address | 668 5th Ave, New York, NY 10019 |
|---|---|
| Maps | Click here |
| Website | Click here |
| Opening Hours | Monday: 10:00 AM – 8:00 PM Tuesday: 10:00 AM – 8:00 PM Wednesday: 10:00 AM – 8:00 PM Thursday: 10:00 AM – 8:00 PM Friday: 10:00 AM – 8:00 PM Saturday: 10:00 AM – 8:00 PM Sunday: 10:00 AM – 8:00 PM |
| Phone | (212) 381-0110 |
I don't know what happened with A&F but my mine disappointment can't be bigger. Staff is very polite but the rest is 🤮. an unpleasant smell of some kind of moisture overwhelmed me immediately upon entering. the part for brides looks like I would definitely give up on the wedding. mannequines with wedding dresses look as if they were pulled out of a flood. no trace of that A&F that I adored. Oh, did I mention that clothes is unrecognizable and more like some cheap brand with no soul or meaning
Loved this store. Prices so much better than in UK. Nice staff, great range and ambience. Smells fantastic, not sure if it's Fierce, or Fierce Icon they use as the fragrance. Anyone else know?
The boys clothing selection is amazing,, the colors and textures of the fabric is quality. I sized up for my 12 year old who is husky and 4 feet 10 inches so I got him the size 13/14 in sweat pants but the size 11/12 in tees and sweat shirt. We got $10 off new member discount
So many staff standing round talking yet they only have 2 out of 6 tills going? Took half an hour to buy clothes. Surly if they had more on the till's they could get people in and out quicker and make more money from the people waiting outside?
I seen a jumper on display that I liked but couldn't find it, asked for help from a group of talking staff, but was just given a list of places to go look.
If you think working for A&F means the customers are beneath you, then you've missed the point.
Very well-made clothes. My son looks really good in them. The staffing New York store was a bit disorganized.I was trying to do it in-store pickup I kept on getting sent back and forth between a pickup area and customer service area. After the third time I got upset, but when they saw this day they immediately took care of me. I wish you didn't have to go to those lengths, but least everything work out.
Babesta
| Address | 56 Warren St, New York, NY 10007 |
|---|---|
| Maps | Click here |
| Website | Click here |
| Opening Hours | Monday: 11:00 AM – 6:00 PM Tuesday: 11:00 AM – 6:00 PM Wednesday: 11:00 AM – 6:00 PM Thursday: 11:00 AM – 6:00 PM Friday: 11:00 AM – 6:00 PM Saturday: 12:00 – 6:00 PM Sunday: 12:00 – 6:00 PM |
| Phone | (646) 290-5508 |
It’s a cool store with fun toys, but I don't recommend buying a car seat from them. They have a wide selection, but if anything goes wrong with the car seat, or you need adjustments; they'll give the runaround or won't help at all. Buy from a store with a guaranteed warranty, or one that has the courtesy to help you with the hard to navigate item that's keeping your baby alive.
We had an amazing experience with Babesta! They gave expert advice on products (we bought our strollers, crib, car seat through them) and the best perk was them being able to hold our inventory so we could receive it at the best time for us since our storage is limited. Highly recommend!!
I normally don't write reviews however this was one of the best experience I've ever had due to the staff. I pre ordered all my stuff with them(coming from out of town), the knowledge and recommendations they had for me to be properly set up with our new UPPAbaby stroller and then to just walk in there with them having done all the work, assembling all and properly packaging everything, took such a great stress of my shoulders, it was truly priceless.
I most definitely have to come back here to show the store to my wife, but also to meet the amazing people that run it.
I had an amazing experience at Babesta! I ordered a swaddle online and a day later they reached out to let me know that unfortunately they had just run out and wouldn't be getting any more in until the next week. Since this was a gift needed sooner than that, they offered to give me a set of 2 swaddles that were very similar and honored the original price. When I came to pick them up, they beautifully gift wrapped them for me free of charge! All in all great customer experience and I would definitely be back to shop again.
I have bought a lot of my baby stuff from them! They have been nothing but helpful and so nice both in store and online. They even sent a package I had ordered in an uber so it would make it in time for a trip I had! I will only ever buy my baby stuff from them! Couldn’t recommend them anymore!
two kids and a dog
| Address | 89 E 42nd St, Grand Central Terminal, Lexington Ave, New York, NY 10017 |
|---|---|
| Maps | Click here |
| Website | Click here |
| Opening Hours | Monday: 10:00 AM – 7:00 PM Tuesday: 10:00 AM – 7:00 PM Wednesday: 10:00 AM – 7:00 PM Thursday: 10:00 AM – 7:00 PM Friday: 10:00 AM – 7:00 PM Saturday: 10:00 AM – 7:00 PM Sunday: 10:00 AM – 7:00 PM |
| Phone | (646) 342-4549 |
This is the best toy shop in Manhattan by far! Me and my wife love coming here for all the hottest Needoh drops and the staff is extremely friendly. Our daughter has a lot of great surprises coming for the holidays thanks to you guys! The best part is that they are a local family owned business which is better to support than the big retail stores. Highly recommend
I came here with my family on the 7th of june around 4:00 pm ish and felt very uncomfortable by the tall curly haired woman who works here. When we were walking through the store and looking at the toys, it’s as if she kept hovering over us and she kept staring at us.. making it feel very unwelcoming and overall not the greatest experience. I noticed she kept doing this with any customers that came in. She also had an attitude when we were making our purchase which did not seem professional at all. For working at a kids store you would think she would be more welcoming and nicer. The store itself was very nice but unfortunately I will not be returning.
Great experience at Two Kids and a Dog! Something our daughter bought broke on the first use, but the owner was incredibly helpful and handled it so well. We really appreciated the great customer service!
I walked in excited to look around and hopefully buy a few things. I tried making conversation with the woman working there, but she barely acknowledged me and responded with an attitude. It made me feel really uncomfortable and unwelcome. A friendly greeting or even a simple conversation would have gone a long way. Unfortunately, the customer service completely changed my experience.
Amazing store! Always a pleasure to go in there and the sales people are so nice! Every time I go in they is super helpful and bend over backwards to help me find what I need for my kids. I’m not sure her name but there’s a sales person with red curly hair always goes above and beyond. She’s amazing!!!
Tips for Shopping with Kids in Midtown Manhattan
Navigating the concrete jungle with strollers and shopping bags requires a strategy that differs greatly from a casual adult shopping spree. The crowds, the noise, and the sheer size of the stores can be overwhelming for young children, but a little preparation can turn a potentially stressful errand into a delightful adventure. By planning your route and timing your visits carefully, you can maximize fun while minimizing friction.
Time your visit strategically. Midtown is significantly less crowded on weekday mornings before the lunch rush. Try to arrive at popular toy stores right when they open at 10:00 AM to avoid the heaviest foot traffic and longest checkout lines.
Utilize hotel delivery services. If you are staying in a local hotel, ask the retailer if they offer direct-to-hotel shipping. Most major department stores and boutiques in Midtown will happily deliver your purchases to the concierge desk, freeing you from carrying heavy bags all day.
Check stroller accessibility. While most major flagship stores have elevators, some smaller boutique shops on side streets may have a few steps at the entrance. Look for the "wheelchair accessible" sign or call ahead if you have a large double stroller.
Prepare for the "toy tax." If you are visiting a store that doubles as an experience, like a build-a-bear or a doll customization shop, set a budget before you walk in. The add-on accessories can quickly double the price of the base item.
Look for family lounges. Many of the larger department stores in Midtown, such as Bloomingdale’s or Macy’s, have dedicated family restrooms and nursing lounges. These are goldmines for a quick diaper change or a quiet moment to decompress away from the sensory overload of the street.
Embrace the pharmacy backup. If you need basic essentials like formula, diapers, or snacks quickly, do not overlook the large chain pharmacies like CVS and Duane Reade. Many of the locations in Midtown carry a surprisingly robust selection of baby and toddler necessities at standard retail prices.
Finding the perfect item for a child in Midtown Manhattan is about more than just the transaction; it is about the memory created in the process. The neighborhood offers a unique blend of high-end fashion and accessible, playful retail that you simply cannot find in a standard shopping mall. Whether you are picking up a bespoke outfit for a special occasion or simply letting your child pick out a new friend to carry through Central Park, the stores here understand the assignment.
As you navigate the streets, remember that flexibility is your greatest asset. Some of the best discoveries happen when you wander off the main avenue and stumble into a quirky shop you never planned to visit. With this guide in hand, you are well-equipped to conquer the kids’ retail scene in one of the most vibrant neighborhoods in the world.
